terrain March/April 2022
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So iLL Showroom & Shop 2008 Marconi St. St. Louis, 63110 (618) 420-9388 soillholds.com Based in the heart of The Hill neighborhood in St. Louis, So iLL has dedicated a portion of its headquarters as a showroom and boutique to showcase its climbing holds, gear, and lifestyle apparel. "The idea for a showroom came about when we wanted to create a place where climbing gym route setters and buyers could check out our holds in person," said Marketing Developer Hannah Chancellor. "We decided to also offer a handful of everything that's available on our website inside the showroom: climbing shoes, jeans designed for climbing, T-shirts and hoodies, chalk and gear bags. Some things you truly need to try before buying them. "My favorite is when someone comes in to try shoes," she continued. "The fit is so important, and you may have to try on many shoes. You really get to know them during the process." The second locations for Bass Pro Shops and REI are scheduled to open later this year and could not be reached for further details at press time.
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